Shopbop collection preview
Shopbop (my Mastercard’s personal favourite) captured the fashion week folk fresh – pre MBFWA – showcasing their epic wares at Establishment Hotel last week. Anyone who’s emptied their salary into an online store understands the pain of trawling through pages of everything (file under First World Problem) and appreciates the wonder of a good clothing edit, of which Shopbop does with masterful skill. If you have time to trawl I might have to kill you. We came, we saw, we riffed on the impact of digital on bricks and mortar retail (not usually the most jazzy dinner party conversation) and were schooled on the Australian designers (Dion Lee, Ellery, Willow) that have a huge following overseas, thanks in part to digital’s God-like global reach. God-like too much? Alright, expansive.
Photos by Dom on Nikon D4