Theo Smallbone and Sean Venturi of Venroy Australia

Videography/Editing: ParallelProductions
Interview: Meghan McTavish

You kind of have an image in your head about what the back-end of a swimwear label to be. A little something like a mix of lewd pool parties, sweat, free-flowing booze and glistening babes a-plenty. A working holiday. Theo Smallbone and Sean Venturi of Venroy Australia managed to shatter our dream a little as they shed light on what it really takes to crack it into Fred Segal, Kitson, and The Bellagio Hotel. Basically, the U.S.A. That grail of holiest grails for high-achieving fashion labels.

Yes there were tales from the set of Entourage and hedonistic Las Vegas nightlife but to break in a big way, well it’s all business baby. Here’s a video we cut of when the boys took us through their Rushcutters Bay studio and talked about the ins and outs of diving into the men’s poolwear market headfirst.

Behind the scenes: Citizens of the World x Venroy