Here’s something they don’t tell you at Harvard Candle Business School (which, as you know, is not a real place): Press is a massive rush.
After the long days, late nights and weekends in to work, recognition from customers and industry folk honestly feels as good as making a million dollars.
When the first few referrals for our candles started sifting through we made a promise to never let this get old and to give serious thanks to the people who support us.
FACT: If you’re a business owner, you naturally fall in love with your product like it’s your own flesh and blood, constantly risking entering into “my child is the best” territory. What we mean is, it can become hard to be objective.
This is where the kudos from outside parties means so much. Nobody has a gun to their head to feature your wares and so when it happens to us we feel major gratitude. It means a great deal to be put in pole position with the other candle brands that we deeply respect. There are many out there and to be given air time in a hugely competitive area is, well, huge.
As you may know, the March issue of Harper’s Bazaar Australia is out now. It’s an exciting issue for us, marking our debut mention on Lifestyle Editor Noelle Faulkner’s ‘A Fashionable Life’ pages.
The entire issue is dedicated to Women of Substance and from an editorial view it’s nice to be between the covers with other business people we admire, such as Jessica Ainscough (The Wellness Warrior), Sarah Wilson (I Quit Sugar) and designer Kit Willow.
We’ve been aligned with Harper’s Bazaar digital (Style Network) for a few months but have always been quite careful to keep our candles somewhat separate to our blog work.
Getting a nod in print came purely at Noelle’s discretion and so we basically want to give her a basket full of kittens or a packet of Tim Tam’s that never runs out, or something equally as gratifying as those things.
Here’s a kitten anyway. It basically demonstrates how we feel right now.
To know more about our candles visit shop.hellocitizens.com.
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